2,972 users
engaged with the minis in the first month
Key metrics
- 4Shop Minis launched in two month
- 2,972users in the first month
- 42,113total interactions
- Top 52 Minis reached Top 5 on the Shop platform
About the Client
Industry
E-commerce · Visual Commerce · Mobile Shopping
Client overview
Shopify is a global e-commerce platform empowering millions of merchants worldwide. As part of the Shop app ecosystem, Shopify introduced Shop Minis to enable lightweight, engaging, and commerce-focused experiences directly inside the Shop app. The goal was to explore new interaction models that improve product discovery and conversion
The Challenge
Problem statement
Traditional product discovery relies heavily on search and filters, which often fail when users are inspired by visuals rather than keywords.
Context
Shop app users frequently discover inspiration through photos—outfits, interiors, makeup looks, or pet styles—but lacked tools to convert that inspiration into shoppable results instantly.
Dress My Pet
An AI-powered mini that lets pet owners instantly try-on outfits on their pets and discover real products from the Shop catalog, all from a single photo
Makeup Master
A private AI makeup studio that lets users try realistic makeup looks on their own selfie and discover matching beauty products — with results visible only to them
Steal The Look
Upload any outfit photo and instantly shop matching clothing, shoes, and accessories from the Shop catalog — all curated to fit the same vibe
Get That Room
Snap a photo of any interior you love and instantly discover furniture and decor from Shop that match the same style and mood
Pain points
Keyword-based search does not match visual intent
High friction between inspiration and purchase
Limited personalization in traditional browsing
Need for fast, mobile-first experiences inside Shop
The Solution
Approach
We designed and built a suite of four AI-powered Shop Minis, each focused on a different vertical but sharing the same core principle: photo → AI understanding → structured product discovery → instant shopping.
Each mini was optimized for speed, privacy, and native Shop app UX.
Minis delivered
Steal The Look – Outfit recognition and fashion matching
Makeup Master – Private AI makeup try-on with product discovery
Dress My Pet – AI pet outfit try-on with community inspiration
Get That Room – Interior photo analysis with furniture matching
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02
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Implementation detailsPhase 1: Discovery & UX Design
Defined core interaction patterns for Shop Minis- Designed mobile-first flows aligned with Shop guidelines
- Created reusable UI and AI pipelines across minis
Implementation detailsPhase 2: AI & Product Matching Development- Image analysis for fashion, beauty, pets, and interiors
- Category-based product extraction and matching
- Privacy-first processing for personal photos
Implementation detailsPhase 3: Integration, Testing & Launch- Shop catalog integration
- Performance optimization for mobile devices
- Submission, review, and launch within the Shop Minis ecosystem
Results and Impact
11,820
total interactions across all minis
Top 5 Shop Minis
Dress My Pet and Makeup Master reached Top 5 Shop Minis
Designed for Repeat Use
Strong repeat usage through saved history and exploration flows
Mini Usage Breakdown
Dress My Pet
7,094 runs
Makeup Master
2,729 runs
Steal The Look
1,446 runs
Get That Room
551 runs
Shopify invited our team to join their beta development program
for Shop Minis. As a result we have built 4 interactive AI-powered Minis
designed specifically for Shopify's “Shop” mobile app.Tech Stack
- Backend
- Node.js
- AI inference services (image analysis & matching)
- API-driven product retrieval
- Frontend
- Shop Minis UI framework
- Mobile-first responsive layouts
- TypeScript
- Beta environment challenge
- Early adopters experience
- Infrastructure
- Cloud-based hosting
- Scalable AI inference pipelines
- CI/CD for rapid iteration and deployment
- Security
- Privacy-first image handling
- No public sharing by default (Makeup Master)
- GDPR-aware data handling
- Encrypted data transmission
Key Takeaways
Key takeaways
Lessons learned
- Visual-first commerce significantly increases engagement
- Lightweight minis outperform complex, multi-step flows
- Reusable AI and UX foundations accelerate multi-product launches
Key takeaways
Scallability
The shared architecture allows rapid expansion into new verticals (e.g. interiors, beauty, pets) while maintaining consistent performance and UX quality inside the Shop ecosystem.Want to build high-performing AI products inside Shopify or beyond?
Contact us to build your next AI-powered commerce experience
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