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Lazo

A mobile-first digital gifting platform designed to make gifting effortless, social, and data-rich for brands

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  • 3x
    3x increase in digital gift redemption rates
  • +45%
    +45% lift in purchase intent post-campaign
  • 0%
    0% signup fee for brand partners
Client
Francisco Bonilla Kukhelmann
Industry
Digital Gifting, Social Commerce
Client overview

Lazo empowers brands to connect with consumers through personal, mobile-based digital gifting. With a strong focus on user experience and campaign data, the platform acts as both a social channel and a promotional tool.

lazo app screenshot
Problem statement

Brands lacked a seamless and engaging way to deliver digital gifts while tracking results and user behavior.

lazo app screenshot
Context

Most digital gifting solutions were either clunky or lacked emotional value, failing to integrate with how modern consumers share and interact.

Pain points
  • Low engagement with generic gift cards
  • No integrated analytics on campaign performance
  • Difficulty converting digital gifting into new traffic or sales
Approach

LI Solutions designed and developed a dual-interface ecosystem tailored for both ends of the gifting experience. On the consumer side, a mobile app provided seamless access to digital gifting, enriched with social and emotional elements. On the business side, a web-based dashboard enabled brands to create, monitor, and optimize campaigns with a focus on measurable outcomes. Together, the two interfaces formed an integrated solution, balancing user engagement with operational control.

lazo app screenshot
Technologies used

React Native (Mobile App), Laravel & React (Business Portal), Firebase, Stripe, Google Maps APIs

lazo app screenshot
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  1. Implementation details
    Phase 1. Discovery & UX Design

    The project began with in-depth research into gifting behavior, identifying how users interact with digital gifts and the role of social sharing in driving virality. Based on these insights, LI Solutions designed mockups and interactive prototypes for both the mobile application and the business dashboard. This phase set the foundation for intuitive user flows and ensured that campaign setup, redemption, and sharing would feel effortless.

  2. Implementation details
    Phase 2. Development

    The engineering team built a cross-platform mobile app that supported key features such as social gifting, personalized video messages, and QR code–based redemption. In parallel, a web portal was developed for businesses, allowing marketing teams to configure campaigns, access real-time analytics, and accurately track ROI. The dual-track development approach ensured consistency across consumer and business touchpoints while maintaining flexibility for future feature expansion.

  3. Implementation details
    Phase 3. Testing and Launch

    A closed beta program was conducted with early partners, enabling real-world feedback before public release. Insights from this stage informed performance optimization, UX refinements, and scalability planning. The official launch rolled out the mobile app on both iOS and Android, accompanied by onboarding resources for business clients using the campaign dashboard. This coordinated release allowed for smooth adoption on both sides of the ecosystem.

  4. Implementation details
    Phase 4. Post-Launch Support

    After launch, LI Solutions established an ongoing support framework that included feature enhancements, continuous monitoring, and rapid bugfixing. The team prioritized introducing improvements that aligned with evolving user needs, such as deeper personalization options and advanced reporting capabilities. This ensured long-term platform stability and kept the system relevant in a competitive digital landscape.

Key outcomes

Digital gifting

Digital gifting became a top 3 driver of online store visits
Real-time analytics
Businesses gained precise campaign ROI via real-time analytics
+30% higher brand recall
Social video gifting led to +30% brand recall vs standard email vouchers
Client feedback
Francisco Bonilla Kukhelmann
CEO

This changed how we connect with our customers. The emotional layer of gifting + data is a game changer

Jun 15, 2024

Tech Stack

before forrest app implementation

Before implementation

after forrest app implementation

After implementation

lazo app screenshot
Key takeaways
Lessons learned
  • Social and emotional UX elements significantly boost campaign virality
  • Offering gifting as a "channel" is more effective than treating it as a one-off promotion
lazo app screenshot
Key takeaways
Scalability

Lazo is now rolling out geo-targeted gifting and B2B employee gifting tools with our infrastructure

Want to launch a gifting campaign that drives real
engagement and results?

Let’s build it together. Contact LI Solutions today.

Contact us